Hey, I’m Jenna, founder of Lala & Co.
A boutique hospitality consultancy helping hotels grow through commercially driven strategy, search-aware websites and strategic social marketing.
Hospitality-Obsessed. Revenue-Driven.
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Commercial Thinking
Marketing tied to real revenue drivers.
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Search-Aware Websites
Built to be found and to convert.
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Strategic Social
Content that supports bookings, not just engagement.
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Hotel Specialists
We speak hotel fluently.
Our Approach
Commercially Grounded
Every strategy begins with understanding how your hotel generates revenue. Distribution mix, target segments and commercial priorities shape the direction.
Integrated by Design
Websites, microsites, social and campaigns are connected intentionally. Messaging aligns, user journeys make sense and every channel supports the next.
Embedded Partnership
We operate as an extension of your team, bringing strategic clarity while improving efficiency and reducing internal workload.
Search & Structure Led
Content is built to be discoverable, clear and conversion-focused. Visibility and user experience work together.
What Clients are Saying
"Jenna doesn’t just ‘do marketing’. She understands how hotels actually operate. Every recommendation was commercially grounded, from social campaigns through to website structure. The work wasn’t about aesthetics alone. It was about driving bookings and improving clarity across the entire digital journey. She quickly became an extension of our team."
General Manager, Boutique Hotel Sydney
"Working with Lala & Co brought structure and strategic thinking to our marketing activity. Jenna connected our social media, website content and campaign messaging in a way that finally made sense commercially. Clear direction, strong execution and no unnecessary noise. The impact was immediate."
Director of Operations, Hotel Portfolio
FAQ
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Yes. In many cases, we operate as an extension of your existing team rather than replacing it.
For boutique hotels without a dedicated marketing manager, we provide structure, direction and execution support. For larger properties with internal teams, we focus on strategy, content, website performance and commercial alignment while supporting day-to-day delivery where needed.
The goal is to reduce internal pressure, not add to it.
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Yes. We manage strategy and content across platforms such as Instagram and Facebook, ensuring activity aligns with your broader commercial objectives.
That includes content planning, copywriting, performance reporting and aligning social campaigns with key business drivers such as packages, events, seasonal demand and brand positioning. Social is never treated as an isolated channel. It’s part of the wider marketing ecosystem.
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Yes. Website strategy and content structure are a core part of our work.
This includes refreshing existing pages, improving on-page SEO structure, developing new landing pages or microsites, ensuring booking pathways are clear, and aligning messaging across the site.
We also review user journeys, broken links, content hierarchy and conversion points to ensure the site supports both brand and revenue objectives.
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We focus on on-page SEO strategy, search-aware content structure and website optimisation.
Where properties work with an external SEO agency, we collaborate closely to ensure content, metadata, landing pages and campaigns align with broader search strategy. Where no SEO partner is in place, we ensure the website is structured correctly and optimised at a foundational level.
Our role is to make sure visibility and commercial strategy are connected.
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Engagements are tailored to the property’s needs.
This may include ongoing retainer support across social and website strategy, project-based website or microsite builds, campaign strategy, or advisory support for GMs and owners.
We prioritise clarity around scope and objectives from the outset, so expectations are aligned and activity remains commercially focused.
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No. We work with both boutique independents and branded properties.
Our experience includes supporting hotels operating within brand frameworks while still driving local relevance, revenue performance and operational efficiency.
